Rebranding and Relaunch Websiteabc - advanced building control
Project: A new web design and brand identity for abc - advanced building control (Vienna - Austria).The aim was to present the experience, professionalism, and excellence authentically.
Client
abc - advanced building control
Year
2024
Services
Web Design
Brand Design
SEO - google business
LinkedIn Strategy
Keywords
Sustainability
Smart City
Security
Building Control
ABC - advanced building control finds the balance between security, cost-effectiveness and sustainability in property security inspections.
abc needed a new brand identity. The existing website was very outdated and lacked a look and feel. As a first step, we looked at how we could improve the current website. I evaluated the website and made recommendations. Together, we developed a unique new brand identity that not only aligned with the values, mission, and vision of the employees, but also works in the modern day.
Once the new look and feel was clear, we began restructuring, redesigning, modernizing, fixing, and repositioning the website to increase traffic, engagement, revenue, and more. Besides improving the user experience, we started the site’s optimization processes, like caching, image compression, and SEO.
We created a unique and authentic brand design.
Finally, we developed a new visual strategy for communication and social Media. We spruced up the entire online presence to let the company shine to its full potential. The entire branding process was logical, and the result shows an authentic visual identity from every angle.
Therefore, I created a style guide. The final step of the project was to create a long-lasting LinkedIn strategy, that will help to grow an engaged community and effectively promote abc-control’s business on the leading professional network.